MAI LA THAI
Project Insight:
Overcoming Challenges
with Innovative Solutions
Successfully conceptualized and remotely designed a cutting-edge hair salon amidst the challenges of the pandemic and other limitations. Crafted captivating signage and printed collateral for the client to establish a distinctive brand identity for the new venture. Achieved a remarkable 100% retention rate, with both a steady influx of unique visitors and a loyal base of returning customers.
Independently worked on the project from conception to execution, including both creative and technical aspects, with no external collaboration except for integrating any necessary third-party tools or platforms.
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Brand Naming
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Brand Identity
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Copywriting
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Website Design
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Development
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Marketing Materials
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Implementation and Launch
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Creative Direction
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Client Communication
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Market Research and Analysis
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Budgeting and Resource Management
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Learning and Improvement
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Photo Retouching
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Graphic Design
Problems & Solutions
Challenge: Presented with numerous low-resolution cell phone snapshots taken in a bustling salon with cluttered backgrounds from prior years.
Solution: Consistently isolating each subject and reinterpreting every image, we've elevated them all to a more polished and presentable format.
Applying Motion Graphics
In addition to my work in designing motion graphic treatments for broadcast commercials or films, I find animating logos for websites adds a dynamic touch.
Other Branding Projects
Crafting identities from pixels to paper: Collaborating with clients to shape their brand through stationery, web design, signage, and other collateral.
Exploring Art & Design
From Posters to Illustrations, Book Covers, and Beyond: Design and art are limitless. Each sample began as a sketch on paper.
