MAI LA THAI
Branded Content
CLIENT
Nike × Google
Joga.com / Joga Bonito
2006 FIFA World Cup
CONTEXT
Original online content created for Joga.com, the invitation-only global football community launched by Nike and Google as part of the Joga Bonito campaign.
ROLE
Commissioned Artist
Writer
Director
Executive Producer
SCOPE
Original short film
Branded content
Shot on 16mm
Running time: 1:15
2006
RECOGNITION
Webby Awards –
Concept & Art Direction
Telly Awards –
Concept & Art Direction
Selected for Shots UK
Featured in Kodak
An original 16mm short film commissioned for Nike’s 2006 Joga Bonito campaign and created as branded content for Joga.com, the global football community launched by Nike and Google.
"Joga.com will be the only site that brings unique sports content to users through Google's technology,” said David Jeske, Engineering Director at Google. “On Joga.com, users can connect with each other, upload photos and videos and share information about football with fellow fans from all
over the world."
–David Jeske, Engineering Director at Google
CLIENT
Corbis / Veer
Veer, a Corbis brand, was a global creative resource for stock photography, illustration, and typography.
CONTEXT
Original short film commissioned for Veer’s “Kill Off Bad Stock Photography” campaign, an online initiative created for professionals in advertising and design.
ROLE
Writer
Director
Executive Producer
Visual Artist
Performer
SCOPE
Original short film
Digital video
Running time: 3:00
2013
RECOGNITION
Selected through
a nationwide
creator search
One of five creators selected. Featured in the global campaign
for one year