MAI LA THAI
Recent Work
Case Study
Category: Financial Services
Client: Crowd Street
Motion adaptations across DOOH, web, and social media placements.
CLIENT
• TIME Magazine: America's Best Financial Services 2026
• CNBC: Top 50 Fintech Company of 2025
CONTEXT
Awareness launch campaign supporting Crowd Street’s 2025 rebrand. Timing: Jul–Oct 2025 development; launched Nov 2025 (extended into Q1 2026)
ROLE
Consulting Creative Director / Art Direction (contract; embedded for project duration)
SCOPE
Led development of the campaign’s visual concept, art direction, tagline lockups, and modular template system across OOH/DOOH, print, digital display, and social.
RECOGNITION
​Received 2026 FCS
Portfolio Awards
— ​Silver, Consumer Print
— Bronze, Sponsorship Marketing
Introduction
Crowd Street is a private markets investment platform for accredited investors, offering access to commercial real estate, private equity, and private credit.
As the brand expanded beyond its real estate roots, I was brought in to develop the concept and creative direction for its debut campaign under the new positioning: "There’s no street like Crowd Street."
Modular Campaign System
I developed a flexible tagline and logo lockup system for consistent use across formats and placements. Stacked and horizontal configurations allowed the campaign identity to adapt to different dimensions while maintaining a unified brand presence.
The broader visual system was designed to scale across print, digital
out-of-home, online display, social, and mobile. Aspirational imagery
and concise messaging supported multiple campaign narratives within
a consistent structure.
Campaign Variations
Double-page spreads (Use the arrows to view the series.)
Single-page advertisement published in duPont REGISTRY, February 2026.
 |  |
|---|
Single-page variations for left- and right-page placements.
Digital display banner ads for social media and websites. (Use the arrows to view the series.)
In-Office Digital Display
Digital advertisements adapted for screens within office-building environments.
In-Office Digital Display
Digital advertisements adapted for screens within office-building environments.
Digital-out-of-home
