Branded Content
Selected Recognition & Commissions
Nike x Google Joga.com / Joga Bonito, 2006 FIFA World Cup
Commissioned Artist, Executive Producer, Writer, Director / Art Director for original online content created for Joga.com, the invitation-only World Cup community launched by Nike and Google as part of the Joga Bonito campaign.
Corbis / Veer Global Online Campaign
Finalist and Commissioned Artist for original film and visual content created for Corbis / Veer’s online marketing campaign.
Nike – "Goal"
Original short film commissioned for Nike’s 2006 FIFA World Cup “Joga Bonito” campaign.
Awards / Recognition
Webby Awards — Original Concept / Short Film / Branded Content
Telly Awards — Concept & Art Direction
Telly Awards — Original Short Film
Shots UK New Directors Showcase
Role: Writer / Director / Executive Producer
Medium: 16mm film
Running time: 1:10
Year: 2006
Nike x Google Joga.com / Joga Bonito, 2006 FIFA World CupCommissioned Artist, Executive Producer, Writer, Director / Art Director for original online content created for Joga.com, the invitation-only World Cup community launched by Nike and Google as part of the Joga Bonito campaign.
VEER / CORBIS / GETTY IMAGES — "A BEAUTIFUL DEATH"
Original short film commissioned for Veer’s “kill off bad stock photography” campaign, created for an online launch targeting creative professionals in the design
and advertising industry.
Recognition
Original Concept
Premiere Online Campaign
Role
Writer / Director / Executive Producer / Director of Photography
Art & Performance: Mai La Thai
Medium
Digital video
Running time: 3:00
Year: 2013
Selected as one of five artists from a nationwide search, I was invited to create a film using images from Veer’s stock collection. Rather than simply destroy the chosen photographs, I gave them a more poetic ending — allowing them to dissolve, fade, and disappear into light. The film was created and shot in real time using light and liquid, with no digital effects.
Corbis / Veer Global Online Campaign
Finalist and Commissioned Artist for original film and visual content created for
Corbis / Veer’s online marketing campaign.