FEATURED WORK
Financial Services
Crowd Street — Brand Launch Campaign Platform
Developed the campaign concept, visual system, and cross-channel art direction for Crowd Street’s post-rebrand brand launch campaign, extending the platform across print, OOH/DOOH, digital display, and social.
The work received Silver and Bronze recognition at the 2026 Financial Communications Society Portfolio Awards.
Role: Creative Direction, Art Direction, Campaign Platform, Visual System
Scope: Print, OOH/DOOH, Digital Display, Social
Recognition: FCS Portfolio Awards — Silver Print Campaign
Bronze, Events Promotional Marketing
Modular Campaign System
Modular Campaign System
Hero layouts and visual storytelling were designed to scale across formats, from mobile and display
to print, billboard, and digital
out-of-home.
CAMPAIGN VARIATION
he modular system allowed different messages and visual narratives to work within a unified campaign structure.
NAME, TITLE
Share the amazing things customers are saying about your business. Double click, or click Edit Text to make it yours.
Single Page Print
Du Pont Registry
Digital display banner ads for social media and websites.
Click on arrows to view ads in the campaign.
Single Page Print
In office ads
AI generated motion
In office ads
AI generated motion
Billboards
AI generated motion
Billboards
AI generated motion
Events
Sprotts Tournament Event inside Grand Central
Case Study
Financial Services
Crowd Street is a private markets investment platform for accredited investors, offering access to commercial real estate, private equity, and private credit. As the brand expanded beyond its real estate roots, I was brought in to help define the debut campaign direction and translate its new positioning into a clearer, more cohesive market story.
Logo / Tagline Lock-up
Developed a flexible tagline lockup for consistent use across formats and placements.